We wanted to be in a place where off-the-wall ideas had a chance to survive, so we picked Portland.
But let me not make it seem like The Radical Brand Lab started with a grand building and a million dollar funding. No. It started with a one-way plane ticket and a friend that said, " come stay with me for 2 weeks and figure it out." From there we found a co-working space called NXT Industries and worked in a conference room that looked more like a spaceship than a meeting room. And from there, The Radical Brand Lab was born. Our first off-the-wall idea is:
You heard me right. This is one of the first lines in the book we're writing: Your Brand is Boring. The premise: there are people and organizations who are breaking the rules of branding and life and winning the game because of it... and, guess what, if you act a little more like them you might win the game too. Why? because people with a stick up their ass are rarely inspiring and minimally relatable. In a world filled with crowded, ugly power points, we want you to be a slide with a single sentence. Because 140 characters are enough to change a life.
Your Brand is Boring., although definitely not finished, is the cornerstone for the energy we're creating and the possibilities we're building. Here are some companies & personal brands who hired us in 2017 to get something magically made by The Radical Brand Lab.