We are weird. And we like it that way. This is the Unrestricted, Happy Place of Creativity. Magically made for the troublemakers & truth-tellers of the world.


How many great ideas will die because you don't know how to tell their story? How many concepts will fizzle because you don't know how to spread the word?  The Radical Brand Lab exists to feed you creative ideas that sparkle, pop and are never boring. We play with identities, stories, stunts & the art of unleashing artistic genius that can impact your world if not the world.  



We are a collective of brand strategists, artists, intuitives, inventors & people who are fiercely human.  Our goal: to help bold brands be even more radical in putting their mark on society... To be fearless in the pursuit of their true voice & spread it like wildfire.  We help you dig into your core identity & find the words to express and attract more of the opportunities you deserve.

Associates & Staff

Jordan Hayles
 Creative Director


Tonesha Sylla
 Intuitive in Residence


Greg "Stanley" Grey
Cat & Head of Biz Dev


Dog (no clear role)


Here's what we can do for you:

Provocative Books & Brands

Have a good story that's being told poorly? Have a brand that just might be boring? Understanding who you are, why anybody should give damn and how to consistently express that is a riddle that we can solve. Whether it is for a personal brand, corporate identity or your next bestseller. We dig deep into the messaging for core identities, manifestos that get to the heart of your stance in the world, and about me's that resonate. 



  • Humor
  • Provocativeness
  • Radical Authenticity
  • Activism

      Unusual Employee Trainings (that should be usual)

      We said we're weird and we mean that.  A part of branding is looking at your internal brand. Your company culture. Asking the same tired questions gets the same tired results. The same goes for your training.  We've gone out on a limb to champion unusual employee trainings that should be, well, usual.  Because we know that if you're customer facing brand is happy but your internal employee brand is a mess then something is off.

      Our Focus:

      • Intuitive Spiritual Residencies
      • Emotional Clarity for Creative Teams
      • Human Terms & Conditions
      • Declutter Your Mind for C-Suite Executives

        Marketing Stunts



          Want to do a marketing campaign that's a little out of the ordinary? An epic explainer video a mini soap opera for your latest product, street art to bring attention to the creative magic you have cooking?


          Our focus

          • Guerilla style marketing
          • Adding art, invention and radically authentic stories to your business
          • (secret sauce)

          At a critical moment in your organization or personal brand? Our Intuitive in Residence offers a deeper level of insight to support brand emergencies and underlying personal crises. Answering the questions of who you are takes bravery, faith, & clarity. Crises threaten that. Let's get you back on track.  You need emotional clarity whether you're in distress or relaxing on the beach. Most people an organizations only feel that need when things are going wrong. We're happy to meet you where you are and help you realign energetically and strategically.

          Crisis Management